Aug 02, 2022
In General Discussions
Instead of educating and nurturing free trial users over time, many marketers try to "nag" subscribers and buy them with less valuable emails. Most onboarding emails contain the element "You didn't take action X, so click this link to do it." Customer.io says, for example , if you send these types of emails . You assume the recipient already knows about your product Assumes free trial users are ready to purchase You are assuming your recipient already intends to use your product The truth is that these assumptions are rarely true. Some may be ready to purchase immediately after signing up for a trial. But in whatsapp database reality, most users sign up for free trials of multiple products, evaluate them, and may forget about the product or its key features in the process. The best onboarding sequences explain your product to users, how you help them solve their problems, and why you are different. Then you can persuade them to buy. Onboarding email sequences are similar to lead nurturing emails. The right emails should be sent at the right time so that you can move on to the next step in the onboarding sequence. For example, the first email Nimble sends to users is: The ultimate guide to drip campaigns Source: Customer.io The first step in the onboarding sequence is prompting users to add team members. But keep in mind that we didn't just send you a non-personal reminder to add a team member. They included the following elements in their email: a personal greeting so that the reader feels as if the writer is speaking directly to him Personal signature with the sales manager's name and his phone number Do n't just add team members, but don't forget to tell your readers why you should do it ("SociaLink believes that team productivity and sales will increase significantly once everyone starts using Nimble . " ) improved.") Specific case studies demonstrating why adding team members are important to getting the most out of Nimble (this allows recipients to realize that adding team members will actually benefit not only Nimble but their own).