Jun 21, 2022
In General Discussions
YouTube’s tests of a new audio Coinbase User List advertising format drove a lift in brand awareness among 75% of brands that participated, according to a company blog post. The Google-owned platform has moved from alpha testing into Coinbase User List beta testing the format, which inserts 15-second audio ads into music playlists and marks YouTube’s first endeavor into radio-like ads. Photography company Shutterfly Coinbase User List experienced a 14% gain in ad recall above benchmarks and a 2% gain in favorability among its target audience as part of the tests. While the audio ads are aimed at listeners who Coinbase User List play music in the background, they include a visual component that typically consists of a still image or simple animation. YouTube also launched dedicated Groups of music-focused channels called “dynamic music lineups” that feature popular genres including Latin, K-pop, hip hop and top 100. The lineups include music tracks to moods or interests such as fitness. Advertisers can buy ad inserts in those playlists to reach listening audiences, per the blog post.